Everfit is a polished platform with a tempting starting price. The catch is the a la carte menu: payments, meal planning and automation are each separate paid add-ons, so the real monthly bill grows with every feature you actually need. My Fitness Goals ships everything in one price, with your brand on the client app from the free plan up.
| What you get | My Fitness Goals | Everfit |
|---|---|---|
| Client app branding | Your logo, colors and name on every plan, even free | Custom branding styles the Everfit app on Pro and up; the app itself is Everfit |
| Free plan | Free forever with 1 client, full features including branding | Free Starter for up to 5 clients with a reduced feature set |
| Nutrition and meal planning | Included, with AI macro estimates | Meal plans are a separate paid add-on (as of 2026) |
| Live 1:1 video coaching | Built in, sessions run inside your branded app | Not a built-in live video room; coaches typically link out |
| Paid pricing | $29/mo for 15 clients, $79 for 50, $149 unlimited, everything included | Pro scales by client count from about $16/mo, before add-ons |
| Programs, messaging, check-ins | Included, with 870+ exercise library | Included |
Comparison reflects publicly listed Everfit pricing and packaging as of July 2026. Their plans and add-on prices change, so check everfit.io for current details. Everfit is a trademark of its owner; this page is an independent comparison.
Take a solo trainer with 50 clients who wants workouts, meal plans and some automation. On Everfit as of mid 2026 that stacks up to roughly $134 a month: the Pro plan sized for 50 clients plus the meal plan add-on plus the automation add-on, with payments still extra. On My Fitness Goals the same coach pays $79 a month, flat, and nutrition with AI macros and live video are already in the box.
Add-on pricing makes it genuinely hard to know what your software costs until you have built the cart. We think coaches have better things to model. Every My Fitness Goals plan is the whole platform; the only variable is how many clients you can take on.
Import your client list from a CSV, rebuild your templates with the exercise library, and invite clients by email. They sign in with a one-time code and see your brand, not ours.
Free to start with your first client. Full features, no card required.
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