Your own coaching app. Without building one.

Your athletes train, check in, message you, and pay you inside an app that wears your brand. You run everything behind it from one place: programs, nutrition with AI macros, live 1:1 video, and billing.

  • Program builder
  • Nutrition + AI macros
  • In-app messaging
  • Live 1:1 video
  • Check-ins with photos
  • Your brand
Coach dashboard
Today

Good morning, Jordan

6 clients75% avg adherence11 PRs
MC
Maya ChenHypertrophy 12
Today's nutrition
P148gC196gF52g
Log breakfast

One login replaces your

spreadsheet programs+macro calculator+group chat+Zoom links+invoicing tool
Everything in one place

The whole coaching relationship, in one app

Train, feed, message, and bill your athletes without juggling five different tools, all under your own brand.

Programs

Build training in minutes

Write programs that run for weeks, one day at a time. Add warm-ups, lifts, and cardio with sets, reps, and cues, name the focus of each day, then assign it to any client in a click. Change something later and your athletes see it right away.

Nutrition

Macros without the math

Build a meal and supplement plan, and let AI work out the calories and macros for any food you add. The daily totals add up for you and your athlete on their own.

Messaging

Talk inside the app

Every athlete gets a private thread for coaching cues, form checks, emoji reactions, and quick questions. You stay in touch without handing out your phone number.

Live coaching

Face to face, right in the app

Book a live 1:1 video session and your client just taps Join. No Zoom link, no separate account, nothing to download. It lands on their calendar, reminds them, and the call happens inside your app with your branding.

Your roster

Everything about a client in one place

Programs, check-ins, photos, nutrition and messages on one screen, with a status that keeps itself up to date so you can see at a glance who needs you this week.

Athlete app

A guided session, not a checklist

Rest timers, set counters, a “beat last time” target, PRs it spots on its own, streaks, and badges. The workout guides itself, so athletes actually finish what you give them.

Calendar

Your month, mapped

Program starts and finishes, weekly check-ins, and clients who have gone quiet all show up on the calendar for you. Add your own sessions on top, and share a subscribe link so each client's calendar stays in sync.

Notifications

Nudges that land

Athletes get an email the moment you change their workout or their nutrition, so nothing you send slips past them.

Check-ins

See who's slipping

Weekly weigh-ins, finished workouts, and meal check-ins all land in one activity feed you can filter by client.

Athlete login

No passwords, no app store

Athletes sign in with their email and a one-time code, then add the app to their home screen. It opens full screen and feels just like a native app.

Branding

Your studio, your look

Your name, logo, and accent color replace ours across the coach workspace and the athlete app. Clients see you, not us.

Nutrition + AI

Nutrition coaching, without the spreadsheet

Build each athlete a meal and supplement plan, then let AI work out the calories and macros for any food you add. There's no database to search. Athletes check off meals as they eat and watch their daily totals, and the whole picture adds up on your dashboard.

  • AI macro estimates for any meal you add
  • Live daily totals: calories, protein, carbs, fats
  • Meal check-ins land in your activity feed
Build a nutrition plan
Vantage Strength

Day's macros

P148gC196gF52g
Check off lunch
How it works

From sign-up to your first coached session in minutes

1

Create your studio

Sign in, name your studio, pick your accent color. You're live on the free plan in under a minute.

2

Invite your athletes

Add a client with their email. They get a welcome with your branding and land straight in your athlete app, with no app store and nothing to download.

3

Coach and grow

Assign programs and nutrition, message, review check-ins, and upgrade as your roster grows. Billing runs itself.

Jordan Vale
Bumped your bench to 4x5 this week. Go get it 💪
On it. Felt strong last session.
Messaging + alerts

Stay close, without living in the app

Every athlete gets a private thread for cues, accountability, and quick questions. And because the real coaching happens between sessions, athletes get an email the moment you change their plan, so nothing slips by.

  • Private messaging between you and each athlete
  • Email alerts for workout and nutrition updates
  • One "Notify clients" tap after a program edit
Your brand, front and center

An athlete app that looks like you built it

Pick your studio name, logo, and accent color once, and every screen your athletes touch carries your identity. Change it any time from the branding studio and it updates everywhere right away.

  • Live branding preview before you save
  • Optional agreement clients accept before they start
  • Check-ins flow back to your dashboard
Try the branding studio
V
Vantage Strength

Today's session

Coached by Jordan Vale

Finish and send
Simple pricing

Everything you need to coach. Pay for seats as you grow.

Start free with one client. Upgrade in the app when your roster grows, and cancel any time.

Solo

$0/mo

1 client seat

Try everything with your first client.

  • Full program builder
  • Nutrition + AI macros
  • Branded athlete app
  • Messaging & check-ins
Start free
Most popular

Coach

$29/mo

Up to 15 clients

For independent trainers.

  • Everything in Solo
  • Up to 15 client seats
  • 1:1 video sessions (pay as you go)
  • Email athlete invites & alerts
Start with Coach

Studio

$79/mo

Up to 50 clients

For growing studios.

  • Everything in Coach
  • Up to 50 client seats
  • Room for your whole roster
Start with Studio

Pro

$149/mo

Unlimited clients

For large operations.

  • Everything in Studio
  • Unlimited client seats
  • No growth ceiling
Start with Pro
FAQ

Questions coaches ask us

Can I put my own brand on it?

Yes. Your studio name, logo, and accent color replace ours across the coach workspace and the athlete app, so your clients see your brand, not My Fitness Goals.

Do I get nutrition coaching too?

Yes. Build a meal and supplement plan for each client, and let the built-in AI work out the calories and macros for any food. Athletes check off their meals and watch their daily totals, and everything adds up on your dashboard.

How do my athletes stay in the loop?

Athletes get an email when you update their workout or nutrition. Messaging lives inside the app, so your coaching stays in one place instead of scattered across group chats and lost texts.

Can I run live video calls with clients?

Yes. Book a live 1:1 video session and your client just taps Join inside their app, with no Zoom link, no separate account, and nothing to download. Each session lands on their calendar with a reminder, and the call is themed to your brand. Video runs on prepaid credits, so you only pay for the sessions you actually run.

How do my athletes get access?

Add a client with their email address. They get a welcome with your branding, and when they sign in with that email they're matched to your studio for you. The athlete app runs in any browser, so there's nothing to download.

How does billing work?

Plans are monthly subscriptions handled by Stripe. Start free with one client, upgrade when you need more seats, and manage or cancel any time. Archive a client to free up a seat, and bring them back whenever they return.

Can I charge my own clients through it?

Not through the app. You bill your clients however you already do, and the app is what you deliver the coaching with. Your own subscription to My Fitness Goals is the only thing billed here.

What's your refund policy?

Refunds are available within 24 hours of any payment for your own subscription. Just contact us and we'll take care of it. After 24 hours payments are non-refundable, but you can cancel anytime to stop future charges. What your clients pay you is separate: that money lands in your account, so refunding a client is between you and them.

Can I try it before paying?

Yes. The Solo plan is free forever, includes every feature, and comes with one client seat. No credit card required.

Your studio. Your brand. One workspace.

Set up your studio and coach your first athlete today. It's free, and there's no credit card required.

Create your studio